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Car ownership

The new COVID-19 transportation landscape

While our competitors will all be struggling in the next year or longer due to the coronavirus, Upshift is well positioned for growth. People and and will continue to be less willing to travel with shared transportation services like rideshare, transit, carshare, or rental car due to health risk concerns. Even car sales will be down during […]


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Coast

Jenner, California: a Pearl on the Sonoma Coast

Beat the Big Sur crowds. Enjoy local oysters, beer, and cheese. Discover hidden beaches, take a hike, or go kayaking. It’s all where the Russian River meets the rugged Sonoma Coast. And you can have it all to yourself.


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