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Cell Phone
Non-US cell phone: please text 'upshift' to 415-319-8774

How it Works

Your next car fits in your pocket.

All our new Priuses get 54 MPG and come with FasTrak, iOS and Android cables, universal phone mount, 3 USB ports, bluetooth, and hand sanitizer. Call or text our number any time for roadside assistance.

Concierge Service

Never park, gas or clean again.

Concierge delivery and return anywhere in our San Francisco zone. Drive anywhere for as long as you like in between. Concierge hours from 8am–8pm daily. Please provide a minimum of 1 hour advance notice. We refuel for you at pump price and clean cars between each booking.

Curbside SFO airport delivery available for an additional $30 one way, or $50 for both delivery and return, subject to capacity.

After hours delivery or return between 6-8am or 8-10pm for an additional $20, subject to capacity. Please notify us by 7pm the night before for bookings before 9am.

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Drive Your Values

Let's build a vehicle for change, together.

Upshift provides you more flexibility and freedom than owning a car. Every car we share eliminates 13 cars to reverse climate change and make cities for people. Every mile you drive with our Priuses reduces 1/2 pound of CO2 emissions. We deliver by bicycle and we use waterless and environmentally friendly cleaning products. Always get the latest in car technology. Our work culture is founded on diversity, authenticity, transparency, and equity.

People Love Us

We're the best. At least, that's what our members say.

"By far the best on demand rental service I've ever used (and I've used most of them)." –Brian R.

“It’s really nice not to have to lug all our stuff to pick the car up.”  –Sarah C.

"The convenience of getting the car delivered to me at work, and then having it picked up after my return at home, has been stellar." –David B.

“You book by texting which I actually appreciate.” –Alex D.

“I loved not even having to *think* about filling up gas, much less bother finding a gas station!”  –Maia B.

"The communication from Upshift was prompt and helpful every time and the overall customer experience was just delightful.” –Jacob Z.

"When our plans changed the next morning, we simply texted to extend the reservation so we could hike around Muir Woods." –Pitichoke C.


One set price with no surprises

Registration: $25 (waived for a limited time)

Midweek Half Day: $65

Full Day: $89

Week: $479

Half day is for up to 5 hours, Monday through Friday. Full day is up to 24 hours. During peak holiday periods, rates increase to $99 for a full day and we do not offer any half day rates. See FAQ for holiday dates.

Our transparent rates include full coverage insurance, delivery, and taxes. No markup on gas and toll charges.


Still have questions? See our FAQ, Fees & Insurance, or Membership Agreement pages to learn more.